"Your biggest problem is not the quality of your product; it is the obscurity of your brand. If they don't know you, they can't pay you." — Grant Cardone
Who makes the best burger in the world?
Is it McDonald's? Probably not. It might be your grandmother or a small local chef.
But who makes the most money selling burgers? McDonald's.
Why? Because McDonald's is Omnipresent. They are everywhere. You cannot drive down a highway without seeing their logo.
In Part 6 of The 10X Rule series, Grant Cardone teaches us the most important lesson of marketing: Best Known > Best Product. If you are hidden, you are broke.
1. Detailed Analysis: Obscurity is the Enemy
Most businesses fail not because their product is bad, but because nobody knows they exist. This is called Obscurity.
The Attention Equation
Money follows Attention.
You cannot buy from a company you don't know.
• Elon Musk gets attention → Tesla sells cars.
• Shah Rukh Khan gets attention → His movies make crores.
The Rule: Your first job is not to be "good." Your first job is to be "known." Once you are known, you can prove you are good.
2. Be Everywhere (Omnipresence)
"Omnipresence" means being everywhere at the same time. It is a quality usually attributed to God. In business, you must aim for this.
The Goal: When a customer thinks of your industry, they should only think of you.
• Search Engines? → Google.
• Photocopy? → Xerox.
• Energy Drink? → Red Bull.
These brands are omnipresent. They don't compete; they dominate the mental space.
How to do it? Don't just be on Instagram. Be on LinkedIn, Twitter, YouTube, Email, TikTok, and Offline. Be inescapable.
3. "I Don't Want to Be Annoying"
This is the biggest fear of small thinkers.
You post once a week because you "don't want to annoy people."
Grant Cardone says: "If you aren't annoying a few people, nobody knows you exist."
Does Coca-Cola worry about annoying you with too many ads? No.
Does Zomato worry about sending too many notifications? No.
They know that Familiarity builds Trust. The more people see you, the more they trust you. Frequency builds authority.
4. Real-Life Examples (Indian Context)
Boat (Aman Gupta)
Before Boat, there were Sony and JBL (Audio Giants). How did Aman Gupta win?
Omnipresence. He sponsored IPL teams. He went on Shark Tank. He flooded Instagram with influencers. He was everywhere.
He made Boat synonymous with "Cool Audio" in India. He didn't have a better speaker than Bose; he had better visibility.
Zomato Notifications
Zomato sends notifications about "Chai" and "Momos" at random times. Sometimes it's annoying.
But guess what? When you are hungry, which app do you open? Zomato.
Their omnipresence ensures they are the "Top of Mind" choice. They would rather be annoying than be forgotten.
5. How to Be Everywhere with $0
You might say, "I don't have a budget like Coca-Cola."
Cardone says: "Use Sweat Equity."
- • Post on LinkedIn (Free).
- • Upload Shorts/Reels (Free).
- • Send Emails (Free/Cheap).
- • Reply to comments (Free).
Your time is your money. Spend 10X time on promotion. Repurpose one piece of content into 10 formats (Tweet → Image → Video → Blog). Flood the zone.
Key Takeaways
- Kill Obscurity: Your goal is to be known by everyone in your market.
- Frequency is King: One post a week is invisible. One post a day is maintenance. 10 posts a day is domination.
- Ignore the Haters: People who complain about your frequency are not your customers. Ignore them.
- Be Everywhere: Don't rely on one platform. Own the internet real estate.
Frequently Asked Questions (FAQ)
Q1: Won't I run out of content if I post daily?
A: Document, don't create. Show your behind-the-scenes. Show your meetings. Show your failures. People love reality. You have an unlimited supply of "Life."
Q2: Is quality more important than quantity?
A: In the beginning, Quantity leads to Quality. You learn by doing. Also, a masterpiece that no one sees is worthless. A decent post seen by millions is valuable.
Q3: How do I handle negative comments?
A: Celebrate them! If you have haters, it means you have reached a level of success where people notice you. Obscurity has no haters. Omnipresence has haters. Choose the haters.
Up next: Part 7 – The 10X Summary (The Ultimate Checklist).
📚 Credit & Disclaimer:
This post is a summary based on the bestseller "The 10X Rule" by Grant Cardone. Content is for educational purposes only.
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